Marketing
[Architecture Case Study]
Full-Funnel B2B Acquisition & Server-Side Tracking
LinkedIn ABM and Google Ads acquisition pipeline backed by GA4 server-side Conversions API (CAPI).
Technical Specification
Architecture Category:
Marketing
Delivery Cadence:
Agile Bi-Weekly Sprints
Code Ownership:
100% Client IP Transferred
CORE TECHNOLOGIES:
Google Ads
Meta CAPI
LinkedIn ABM
GA4
Server GTM
HubSpot
The Operational Bottleneck
The Architectural Challenge
Ad tracking blind spots from browser privacy blockers and wasted ad spend on unvetted, unqualified lead inquiries.
Engineering Implementation
The Technical Solution
Built a server-side Conversions API (CAPI) infrastructure integrated with GA4, paired with high-intent LinkedIn ABM campaigns and automated lead scoring.
Verified Results
Verifiable Architectural Outcomes
Full data attribution recovery with server-to-server conversion events
Elimination of lead leakage through instant automated WhatsApp and email routing
High-intent qualified pipeline replacing unvetted form spam
Weekly transparent acquisition dashboard tracking true ROAS
Engineering Guarantees
- • 100% intellectual property ownership transferred upon completion.
- • Strict compliance with mutual Non-Disclosure Agreements (NDAs).
- • Clean code documentation with zero unvetted third-party plugins.
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